AIRTAG
“Lost & Found Challenge" – A Social Media Engagement Campaign
Concept:
We all misplace things in the strangest places. Instead of frustration, let’s turn it into fun! Encourage users to share the most unexpected spots they’ve found their lost items using a branded hashtag (e.g., #LostButFound or #YouKnowTheLocation).
How It Works:
Post a Story or Reel – Users share photos or videos of misplaced items in odd locations.
Tag & Hashtag – They tag us and use the campaign hashtag.
Weekly Spotlight – Feature the funniest or most relatable entries on our social media.
Reward Participation – Offer prizes for the most creative finds.
It’s okay to misplace things—we all do.